Websites on the Internet have grown to about 2 billion in the last few years. Every month, hundreds of people visit these websites. Others get tens of thousands, if not millions, of dollars. In some cases, these sites are raking in hundreds of thousands of dollars. Nearly none of the rest of us. Marketing is a skill that the victors have honed to a fine art. Isn’t it lovely? Freelance marketing is a great way to get a piece of the action online.
Is there anything special about these websites? Quite a bit. Relevant and useful stuff, for example. Possessing a following of loyal customers and offering items or services that bring in money. Each of these components needs one or more parts of freelance marketing in order to succeed. As a consequence, working as a freelance marketer may provide you with a seemingly limitless number of career options. Do you want to know more? Count me in.
Why freelancing marketing
Freelance marketing may bring in an average annual salary of $68,970, according to ZipRecruiter. In addition to the financial bonuses, it may also have other advantages. Are you considering quitting your day job? You may work from home and establish a profitable company with the aid of freelance marketing, and you won’t have to explain a gap on your CV ever again! Consider contacting me if you’d want to broaden your clientele. Freelance marketing allows you to take your show on the road. Has social networking and generating traffic excited you? That’s exactly what freelance marketing can achieve for you. Stay-at-home moms who want to supplement their income have a lot of options. It’s a terrific way to get money on the side!
There are several advantages to working as a freelance marketer, and one of the most appealing is the ability to do business from almost anywhere. Additionally, the importance of marketing cannot be overstated. Creating and disseminating content is only possible with the help of effective marketing. And the truth is that the majority of businesses need assistance in this regard.
As a newbie, you may be wondering what precisely a marketer is responsible for in this field. Understanding this will help you establish your niche in the marketing industry and help you give the most value to your clients.
Doings of a Freelancer in Marketing
In freelance marketing, there are a wide variety of subfields. A freelance marketer is fundamentally a person who aids in the expansion of a company’s brand.
Freelance marketers may adopt a variety of routes, including:
- Sending out emails
- Marketing using social media
- Marketing for a product
- Online marketing for e-commerce
- In the world of content marketing, this is known as
To become a great freelance marketer, there are several avenues you might pursue. Learning as much as can about driving traffic to a new site, creating an email list, and expanding your social media presence may be prudent in the outset. You’ll quickly discover a variety of areas of interest on which to concentrate your efforts as a result of doing so.
Choosing a specialty for your freelancing marketing efforts
As previously said, the discipline of marketing encompasses a wide range of activities. It’s possible to specialize in a number of different areas. Using a few basic criteria, you can identify your target audience. If:
You’re an avid writer.
When it comes to marketing, content is everything. Creating blog entries, press releases, site material, and white papers is all part of content marketing. On a full-time, part-time, or freelance basis, companies employ content marketers and freelance writers. Agencies may be able to help them locate content creators.
In terms of social skills, you’re a genius.
How good are you at developing social media material that gets a lot of attention? Social media marketing is something you should look into. Having a social media presence is now a need for every company to be taken seriously. Most of them are spending a lot of money to create a place where their target audience can discover them and interact with their brand.
You have a logical mind.
SEO could be a good fit for you if this is the case. As one of the most hotly debated marketing subjects, SEO is a primary concern for many businesses. Companies who have good SEO are more likely to appear on the first page of Google’s search results. Getting a firm to that desirable position will make you rich.
Where may a freelance marketer look for work?
That’s great, but where are we supposed to go now that we know what and how? In what places may you look for employment as a freelancer? Freelance marketing job is widely accessible via a variety of avenues, so don’t worry if it seems difficult at first.
Make the most of your network.
The best method to achieve this is to begin with the people in your own neighborhood. My initial reluctance to accept this advice stemmed from my belief at the time that 99 percent of the people in my phone book would not benefit from a marketer. This annoyed me to the point that I could not bear it any longer. In the end, I learned that you had a community all around you. The ones that I’m a part of on Facebook. Do you attend get-togethers? Do you know someone who is working in a field that interests you? If you’re looking for a job, you’ll always find one.
As a result of LinkedIn
LinkedIn is an excellent site to look for new customers. Businesses of all sizes, from Fortune 500 firms to solopreneurs, may be found here. In terms of professional networking, LinkedIn is the best there is. The great thing about this website is that it allows you to look up businesses and communicate with them directly from the site.
Platforms such as Upwork and Fiverr
Upwork and Fiverr are the two places where I’d rather not look for customers. Is it worthwhile to look into them? Sure. People from throughout the globe compete for a limited number of jobs. As a result of price competition, you’re more likely to lose out to an expert in another country who charges $10 for a $50 service than you are to win.
Choosing your prices based on the average pay
How can you come up with a reasonable pricing for your services? It’s quite difficult to tell. As previously said, you may face competition from individuals in countries where the cost of living is far cheaper than yours. When you see the “professional” in your industry who have been there for a while, you can become a little scared. Any way you look at it, setting rates is more of a skill than a science. It’s worth pondering.
You presumably anticipate to spend at least $5 for paperclips when you go to the store, right? Not at Tiffany’s, at least. You’ll have to fork up $1,500 for a single gold paperclip bookmark. True to form, that’s exactly $15,000.00. When it comes to a service, there are suppliers that price $5 and others who charge $500, which is an extreme example.
I feel that in certain circumstances, there is no difference in the level of service provided by the two options. There are occasions, though, when a perceived distinction is all that separates the two. However, if you charge too high or too cheap, you risk losing business and undervaluing your abilities.
A comparison of hourly vs project-based pricing
When it comes to cost, there are two options: hourly or project-based. If you charge by the hour, the more time you put in, the less money you really make. If you charge by the project, the more money you make the more quickly you finish it.
Doing your homework is the only certain approach to find out what your rate is going to be. Find out how much others in your niche are charging. Find other freelancers that include their pricing on their websites by asking around or searching Facebook groups. You can also check out professional organizations that produce reports on the current situation of the sector.
Establishing a customer base
In the beginning, you’ll be able to attract new clients by developing a strong portfolio. Asking for references is an excellent method to do so. If you do a good job for your customers, you’ll have a steady stream of referral business.
Tips for managing numerous customers at once
Let’s face it: freelancing isn’t for the squeamish. Hours might be lengthy at times. If you’re a rock star, your customers will spread the word about you to their friends. You’ll be in great demand before you realize it if your friends start recommending you. There are only 24 hours in a day. Because of this, you’ll need to be very disciplined. To help you started, here are a few pointers:
Use a planner if you haven’t already.
You may use planners to get a visual representation of what has to be done. Either on paper or online is OK. Using platforms like Asana or Trello, or even buying digital planners on Etsy for use on an iPad, I’m a big fan of digital planning.
Set reasonable timelines for your projects.
For those who work full time and who have side businesses, time may fly by at a rapid pace. Setting deadlines for your work can help you stay on top of your workload. Organizing your workflow and managing customer expectations go hand in hand.
Do what you do best and stick to what you know.
Being a master of all crafts is exhilarating. In order to maximize your time, work only with customers in a certain area. This can help you get a deeper understanding of your field and increase the value you provide to your customers.
The importance of self-education in achieving your goals
Freelance marketing, on the other hand, is an ever-changing sector. It’s essential that you stay on top of things. What is the most effective strategy? Check out your own habits. Are there any new courses or goods you’ve recently taken or bought? Is it possible for you to follow the path you took to learn about them? Was there a webinar you attended? Was it something you found on YouTube, or did you hear about it from other influencers?
Whatever the case may be, the funnel that led to your purchase undoubtedly led to the purchase of thousands of others as well. There are a variety of strategies to sell your product as you keep an eye on this. In addition to examining your own conduct, you may also look at the practices of successful and unsuccessful businesses. How are the victors spending their time now? What type of material are they putting out there? Which articles have you read all the way through? You’ll soon discover inspiration if you do this, and you’ll be able to reverse engineer their outcomes.
Finally, I’d want to say
Finally, freelancing marketing is a great method to develop a successful profession. Make a strategy for your company finances and savings as you develop your side hustle so that you may genuinely benefit financially from this opportunity. You’ll be well on your way to success with it if you take the proper strategic approach!